It also facilities communication between the various media houses and it works hand in hand with them in order to create awareness about the institution.
In addition, the team also monitors the flow of information coming from within and outside the hospital. The media are accompanied by PR staff in order to ensure that correct and accurate information is provided.
PR staff ensure that informed consent is given by patients, caregivers particularly were children are involved and members of staff before the media can carry out its work. Another key role of this department is to maintain a positive image and maintain escort relations with people esdort all walks of life, which in turn creates a mutual understanding.
The department also aims to create goodwill in liaison with various co-operating partners through public- private sector partnership. UTH frequently receives donations both from organizations and individuals.
Activities such as these are facilitated by the PR team which is also responsible for ;r sure that the persons involved adhere to the standards set by management. This includes complaint handling and problem solving. The department is also responsible for organizing various events and escorts as well as participating in hospital activities when required.
The department will always strive to work towards the objectives, mission and the vision of the hospital within the guidelines laid down by the Ministry esxort Health and UTH Management. Depts — Administration.