A curvy body's like a drug to men Feb. Choi Watching a curvaceous woman can feel like a reward in the brain of men, much as drinking alcohol or taking drugs might, research now reveals. These new findings might help explain the ror men can have toward pornography, scientists added.
Shapely hips in women are linked with fertility and overall health. As such, it makes sense evolutionarily speaking that studies across cultures have shown men typically find hourglass figures sexy.
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To explore the roots of this behavior, researchers had 14 men, average age 25, rate loking attractive they found pictures of the naked derrieres of seven women before and after cosmetic surgery that gave them more shapely hips. These operations did not reduce weight but just redistributed it, by implanting fat harvested from the waists into the buttocks.
Brain scans of the men revealed that seeing post-surgery women activated parts of the brain linked with rewards, including regions associated with responses to drugs and alcohol. It might not be especially surprising that evolution wired the male brain to find attractive bodies rewarding. This may be evidence that body fat llkes judgments of female beauty due more to societal norms than brain wiring.
Future research could also investigate the effects that attractive figures have on the female brain. Platek and his colleague Devendra Singh detailed their findings online Feb.